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SELLING YOUR HOUSE
THE SELLING PROCESS
I’m your link to the current real estate marketplace. My job is to analyze every variable that goes into your home’s value, help you present it at its beautiful best, create a captivating marketing plan that attracts multiple high-end buyers, and ultimately translate those efforts into a lucrative sale.
WHERE DOES YOUR HOME FIT IN THE MARKETPLACE?
Understanding this question provides the foundation for any successful sale. I compile recent sales activity in your neighborhood showing comparable properties that have sold along with the date of sale, list price, sales price, and price per square foot. I also gather any anecdotal information I can from the agents that represented those properties.
UNDERSTAND YOUR NEIGHBORHOOD METRICS.
I will prepare a market analysis designed specifically for your property. This valuable information outlines market trend data so I can intelligently assess the true market value of your home and strategize the best price for a quick and lucrative sale.
MAKE YOUR HOME SHINE.
I manage all aspects of preparing your home for sale, from scheduling property and pest inspections to helping you assess what needs to be updated for today’s market. Because buyers want to dream when they see your home, I believe strongly in the value of professional staging and photography, which I will arrange and manage on your behalf.
CREATE AN ENGAGING MARKETING CAMPAIGN.
We’ve made your home sparkle -- now let’s let the world know about it! With The Grubb Company’s incredible reach, your home will appear on sites like Zillow, Redfin, Realtor.com, and more. I will create beautiful brochures for your property, hold broker’s tour and public open houses, and place strategic print ads targeted to your neighborhood.
CLOSE THE SALE.
When offers come in, I will help you assess each one to determine which has the best terms for you and best chance of a successful close. Once we're in contract, I'll do everything I can to assist the buyer's agent in moving through escrow so your house closes on time -- and you can move on to your next home.
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